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Zywiec Zdroj’s “Care for Nature” campaign

THE CHALLENGE

To create an engaging, eye-catching and intereactive multimedia tool, which was to be placed with ease at the location on the beach.

THE CAMPAIGN

For this campaign, we created a modern and mobile LED Box with amazing audio-visual capabilities.
The LED Box was located on the beach for the purpose of brand communication for Zywiec Zdroj.
We  created vending machines as well as reverse vending machines, in order to enjoy water while keeping our environment clean.
Whenever someone put an empty bottle into the reverse vending machine, they would in return receive a new, cold bottle of water.
During the 7 days, our consumers had cleaned the entire beach on which our LED Box was situated – near Gdansk, Poland.

We Care.

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