We provided some of the world’s biggest mobile LED screens in existence! We then had to integrate them with our custom made IT system which allowed the user to send an SMS, creating a virtual bottle of Coke on the screen with the desired person’s name on it. The other activity would create a can of Coke with the user’s name on it after having typed their name on the keyboards attached to our promo trucks!
This campaign was the first such campaign in the world! We had 2 of the biggest mobile LED screens in production (Over 100m2 each) visit 8 cities for 7 days in each city. For a month, our massive screens were placed in the highest traffic areas and became an interactive, joyous and playful part of every skyline in the largest cities in Poland.