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Arla Showroom during the Warsaw Marathon

CHALLENGE/TASK

Reaching the target market of active people and the direct presentation of products in an environment fitting for the high standards of the Arla brand.

THE CAMPAIGN

On the finish line of the 39th Warsaw Marathon, we designed and created the Arla Protein showroom in our Voyager mobile unit.
Besides presentation and sampling of their line of products, everybody could professionally and expertly receive a consultation and advice from the Arla dietitian.
Our client was in the heart of the marathon which was the ideal place to present the products from Arla Protein.

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