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THE CHALLENGE

To introduce our mobile cycling museum to the world stage!

THE CAMPAIGN

7 stages and tens of thousands of people later, we can say that it was a resounding success!
The museum was situated in the heart of the action, amongst the media placement and was also free of charge, thanks to our main sponsor Carrefour.
An incredible experience, receiving extensive media coverage and heaps of praise by commentators, news crews and of course – from the fans. Cant wait to do it again next year!

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