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Lotto Zone 2017

THE CHALLENGE

Being the technological partner of the biggest sporting event in Poland brings with it some responsibility.
We decided to help out one of the main sponsors of Tour de Pologne by creating the most attractive sponsorship fan zone in the event.

THE CAMPAIGN

In the heart of the 74th Tour de Pologne, we created the hottest fan zone in the entire event, advertising the Lotto brand.
We prepared various activities and attracted entire families to see what the hype was about, being enticed by our hostesses, our MC
and intense sound system which made us even harder to miss. The result was that we had created the most attractive fan zone in the entire event.
We were visited by approximately 100 000 people over the course of the 7 day event.

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