To create a unique, highly mobile digital communication unit for the purpose of a guerilla marketing campaign.

During 90 days and 270 visited locations, we had communicated special offers for Allegro on the 3 LED screens on our 3 LED Truck units.
Due to our mobile LED screens, we were able to reach the target market and go to the competition, showcasing a different deal each day, showing that our client has better deals than the competition does. Perhaps not the most popular campaign among our client’s competitors though our clients sure loved it!