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Bike Expo and Launch of our Mobile Cycling Museum

THE CHALLENGE

To garner attention for the 1st mobile cycling museum in the world.

THE CAMPAIGN

During the Warsaw Bike Expo in 2018, we stole the spotlight during the event with the premier of our mobile cycling museum.
We were center stage in the middle of the National Stadium in Warsaw when our museum was unveiled.
The unveiling of the museum exceeded everyone’s expectations. The choice of time and place of the museum’s unveiling was ideal.
Presented in front of national media, sponsors and national officials, there was a massive media presence.
It had proven to be a huge success and spurred an even greater avalanche of media attention.
Our first guests that had entered the museum were left in absolute awe.

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