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THE CHALLENGE

Design and construction of Totalizator Sportowy’s mobile showroom

CAMPAIGN

Totalizator Sportowy’s Mobile World of Entertainment, which travelled all over Poland. The first stop on its route was the Kraków-Malopolska 2023 European Games. The showroom introduced all adult Poles to Totalizator Sportowy’s broad offer, its history and its importance for sport and culture. The way in which the company’s capabilities were presented showed that it is at the technological and gaming forefront in Europe.

All the multimedia presentations and all the equipment were available in a mobile unit – the Studio Tourer. By entering its interior, visitors became part of Totalizator Sportowy’s entertainment world, which had never been presented in this form before. It featured information about the company’s products and history, its ambassadors, the company’s impact on the development of sport and culture.

Right at the entrance, a mobile collector was waiting for players. In the main part, in turn, there were interactive presentations of LOTTO products, i.e. draw-based games, cash lotteries and Gierek, well-known to all adult Poles, as well as the Służewiec Race Track zone, the company’s history, a photo booth and more. In a closed section for adults only, we presented the Total Casino and Slot Games Lounges. Anyone interested could take a look at the state-of-the-art slot machines, experience the casino games, the live casino and even check out the Traf Online offer.

Totalizator Sportowy’s offer presented in this unconventional way, its history and social activities certainly brought Poles closer not only to the company’s significance for sports and culture, but also showed its possibilities and technological advancement.

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